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Case study · Print · EVARAEThe Theo dress
One print dress, carried from the resort by day into the city at night. Print is one of the hardest things to hold, so the pattern stays true to the real piece in every frame.
ClientEVARAE
ProductThe Theo dress
MadeCampaign · Editorial · Portraits
StoryDay into night
The process
From the mood board to the finished story.
Print is one of the hardest things to hold: the pattern has to stay true to the real piece in every frame.
i · The mood board
ii · The product and the model
The product, and the model designed for your story
iii · The locations
The resort, the pools, the pavilion and the beach, each place designed first and set to the light of the story
iv · The finished story
From the light of the day into the night.
The resort, the rooms, the corridor, the beach and the city: one dress, carried through every change of light.
Campaign, portraits, product detail and lifestyle, all from one story. Finished with light, grain and retouch. Every frame can also be turned into video.
Ready when you are.
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