Branding, design, campaign imagery and AI production for luxury fashion and lifestyle brands, held to one standard from the first idea to launch.
Creative direction across the whole brand, held to one luxury standard.
I elevate brands through branding, design and commercial thinking, so the product looks the part and sells. I work with brands of every size, but I love working with founders where I can take a 360° approach and elevate everything at once.
Brand identity, product design, campaign imagery, packaging and the website, all held to one luxury standard. Using AI, a full brand project moves faster and costs far less than a traditional agency or shoot.
Concepts and campaign imagery in days, so you can launch while the idea is still fresh.
No location fees, flights or reshoots. The budget goes into the work people actually see.
Every image is art directed by a senior creative director, so it still looks and feels like luxury.
Twenty years in fashion and luxury, from Central Saint Martins to EVARAE.
I trained in womenswear at Central Saint Martins and have spent twenty years in fashion and luxury, from bags and accessories at Reiss, French Connection and Topshop to founding my own label, EVARAE.
For most of my career I worked the traditional way: studios, locations, crews and long sampling rounds. Those same skills now drive my AI work, so the direction, the eye and the standard stay the same while the time and cost fall away.
Today I work with founders and established houses as one senior person across the whole picture: the product, the image, the makers and the AI tools. I also coach founders to use these methods themselves, so they keep saving time and budget long after a project ends.
Founder, creative directorBook one discipline or the full journey. Every project is led personally, with trusted photographers, retouchers and makers brought in as needed.
Campaigns and storytelling across digital, print, e-commerce, still life, social and lookbooks.
- Concept and moodboards
- Casting, styling and locations
- Shoot management and budgets
- Retouching sign-off
Priced by campaign
AI imagery directed to a luxury standard and blended with photography so it reads as one brand.
- AI campaign and lookbook imagery
- Product visualisation before sampling
- Brand style guides for AI
- Team workflow and training
Priced by campaign
Womenswear and non-apparel collections designed to be desired and to sell.
- Range planning and trend direction
- Margin-conscious design
- Tech packs and fittings
- Design team leadership
Priced by project
Concept, positioning and launch, from someone who has built her own label.
- Identity, logo and colour
- Positioning and pricing
- Packaging direction
- E-commerce and social strategy
Priced by project
A Shopify website designed and built to sell, with the same eye as the campaign and the product.
- Homepage, collection and product pages
- Shopify theme design and build
- Product photography and copy direction
- Email and launch pages
Priced by project
Traceable production with artisan and audited makers in the UK, Europe, India and China.
- Fabric and trim sourcing
- Costing and negotiation
- Critical path and quality control
- Low minimum orders for luxury runs
Priced by project
Ninety minutes on your brand, product and launch plan, then a written plan of what to fix first. The fee is credited against any project booked within sixty days.
Four steps from the first conversation to launch.
We talk about the brand, the customer, what you need and when you need it.
You receive a clear scope, timeline and fee, so you know exactly what you are getting.
I lead the design, shoots and AI production, and you sign off each stage.
Final files for every channel, ready to go live, with support through launch.
Every project starts with a conversation. Tell me about your brand, your timing and what you need.
georgia@georgialaurenthompson.com