Brands built from the first idea to launch: positioning, identity, colour, packaging, campaign and the website itself.
A complete brand for a luxury handbag label, designed by Georgia from concept to launch.
Create a London accessories brand that feels quietly expensive from the first touchpoint: a name and mark, a restrained palette, packaging people keep, and a website that sells.
Brand strategy · Identity · Packaging · Campaign · Web design
The website, designed by Georgia
Identity & colour
Packaging
Design & marketing concept
#getcarriedaway: a launch built on personalisation. B.Creative, B.Free, B.Bold, each bag styled to the woman carrying it, with content planned to stretch across the seasons on a founder's budget.
Mood & social identity
B.Free, B.Bold & creator content
A drinks house created from nothing: the name, the type, the bottles, the campaign and the website, for the long dinner party, without the alcohol.
Make not drinking feel like the best seat at the table. Three bottles for one evening, each named for its moment: Arrivée at the door, À table through dinner, Dernier verre after dessert.
Naming · Type · Identity · Bottle design · Campaign · Web design · Motion
In motion
Type & the bottles
Labels & print
The website
Campaign & e-commerce
A swim house that releases one icon at a time, in numbered editions. Brand story, website, product pages and email, directed and built by Georgia.
One icon at a time, in numbered editions. The website, the product pages, every launch email and Instagram carry the same story, the same light and the same type.
Brand story · Web design · Product pages · Email · Social · Advertising
Visit evarae.com +The website
The emails
Instagram Stories
Story layouts
Advertising
A faux flower brand: arrangements that never wilt, styled and sent to your door. Brand, website, newsletter, Instagram and packaging.
A product-led shop built around the photography: the two best sellers first, three ways to buy, a short quiz to find the right flowers, quick add from every card and a bag that shows how close you are to free shipping.
Brand · Website · Newsletter · Instagram · Packaging
The website
On a phone & the newsletter
The packaging
A fine jewellery brand created from nothing: name, story, collections, the website and product imagery.
Two collections, Artemis and Galatea, each with its own story, palette and hero pieces. Warm arch light, sand, pearl and gold, held consistent from the homepage to every product image.
Naming · Brand story · Web design · Product imagery
See it in AI Campaigns +The website
The product page
Product photography
Advertising
The packaging