An entire campaign, without leaving the office. Georgia's creative direction, run like a real production from the first board to the finished campaign, at a fraction of the time and cost and held to the same luxury standard.
Twenty years in fashion and luxury, from Central Saint Martins to founding my own label, EVARAE. For most of my career I worked the traditional way: studios, locations, crews and long sampling rounds. Those same skills now drive my AI work, so the direction, the eye and the standard stay the same while the time and cost fall away.
Central Saint Martins · Reiss · French Connection · Topshop · EVARAE
LinkedIn +Instagram +An entire campaign, without leaving the office.
What goes in at the start decides what comes out at the end. Anyone can make an image with AI. Making fifty that look like one luxury campaign, with the same person, the light you want, the location of your choice, not constrained by budget, and your product exactly right in every frame, is decided by the direction: the research, the mood board, the palette, the casting, the places and the shot list.
Georgia is the creative director, and the studio is her team. She directs your campaign herself, from the mood board to the final retouch, for brands, founders and creators. Most of the time and most of the fee goes into the prep, so the images come out right.
- No budget limitsThe model of your dreams, in the location of your dreams.
- Full control over your assetsFull usage rights, with no time limits or buyouts.
- Control over the weatherNo lost days to rain, no overtime when the light runs late.
- No agencies to negotiateNo back and forth on model buyouts, usage and terms.
- No production to runNo crew, travel, call sheets or catering to orchestrate.
Made in the studio, art directed by Georgia.
One campaign, or every month.
- Creative direction and the mood board
- A model designed for your brand, signed off
- Locations built for the story
- Every image made, checked and retouched
- Campaign, e-commerce and social crops
- Changes at each sign-off, before the next stage
- A campaign every month, from 5 products and 50 images
- Your model and locations kept on file, so each month starts at the images
- E-commerce and social content as well as the campaign
- The content calendar and a monthly planning call
- More models: a small cast, or models from the studio library
- Nothing goes out until you approve it
| Stage | What you get | |
|---|---|---|
| i. | Creative direction | The idea, the story, the shot list and the brief for every image |
| ii. | Mood board | The pictures and the palette that set the look |
| iii. | The model | A model designed for your brand and signed off, the same face in every image |
| iv. | Locations | The places for your story, set for the whole campaign |
| v. | Production | Every frame made with your product on the model |
| vi. | Finishing and retouch | Checked at full size, product detail corrected, colour matched |
| vii. | Delivery | Campaign, e-commerce and social crops, named and filed |
Tell Georgia about your brand and the products.
Before you book.
Who can use the images, and where?
You have full usage rights, with no time limits or buyouts, confirmed in writing before we start. Use the images on your website, social media, email, lookbooks and adverts.
Do I have to say the images are made with AI?
In the UK and the US there is no legal label for organic posts or your website, as long as the product looks as it really is. In the EU, realistic AI images need a short credit line, and in New York ads that show an AI-made model must say so. Georgia gives you the right wording for each place your images will run (as of October 2026).
Is it really my product?
Yes. Every frame is checked against your real piece, front and back, and any product details are corrected before the light, grain and retouch.
How many changes do I get?
Changes at each sign-off, before the next stage: the mood board, the model, the locations and the frames. Nothing moves on until you approve it.
What do you need from me?
Your product (or clear photos of it front, back and in detail), the brief, and where and when the images will be used.
How long does it take?
About a week from your signed-off brief for a campaign of five products, with ten images and a short film for each. Larger campaigns are timed on the brief call to fit your launch date.
Can the campaign become video?
Yes. Any campaign can be turned into short films for stories, reels and adverts, like the Sea Glass film above.
Tell me about the brand, the piece and when you need the campaign. I'll reply within two working days with the next steps and a start date.
Prefer to write? georgia@georgialaurenthompson.com
Ready when you are.
Book a campaign +Every campaign made in the studio, from the mood board to the finished story.
See the AI campaigns +