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AI art direction · the campaignsAI Campaigns

Every campaign here was made in the studio and art directed by Georgia: places built first, one model, the real product in every frame, and nothing made or posted until the client says yes.

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The proof

Two of the hardest things to get right.

Case study one · Swimwear · EVARAE · Jungle Meets Sea

From the mood board to the finished story.

Swimwear is one of the hardest things to get right: the fit, the skin and the fabric on the body.

i · The mood board
ii · The product and the model
The product, and the model designed for your story
iii · The locations
Each place designed first, set to the light your brand needs
iv · Finishing
BeforeAfter
Any product corrections to the real piece, then light, grain and retouch
v · The finished story

One piece, one model, one place, told in pictures.

Total consistency and product realism: the same model, the same light and the real piece in every frame.

Campaign, portraits, product detail and lifestyle, all from one story. Finished with light, grain and retouch.
vi · Delivered ready to post

Your grid, your film, your stories and your adverts, laid out, ready for you.

The grid
The next nine posts, planned as one grid
The advert
EVARAELos AngelesSea Glass · Icon 01
Advert layouts for social media, in the brand's own type
The film
The same campaign as a 30 second film, for stories, reels and ads
The stories
EVARAEIcon 01 · Sea GlassSea Glass · Icon 01
The jungle coast
Edition of 80
Sea Glass · Late afternoon · Edition of 80
The belt · Round buckle · Wrapped in the same fabric
The pavilion.
Icon 01 · Three colours
Dune Noir
Desert Dust
Sea Glass
Three colours,
one maillot.
Icon 01 · The maillotSea Glass · Icon 01
The pavilion
Edition of 80
EVARAE
A story series in your brand's own graphic system, built around the product and the model
More stories

Every story below was made in the studio: places built first, one model, the real product, and nothing made or posted until the client says yes.

EVARAE · Desert DustThe House Above the Sea

A terracotta villa on the cliffs, a pool, a single swimsuit and a long afternoon. The house, terrace and arch were built first as empty locations, then the cast was placed into them frame by frame.

Location
Clifftop villa, terrace, pool and arch
Light
Late afternoon sun, warm grain
Palette
Plaster, ochre, terracotta, the bay
Delivered
Campaign, e-commerce, locations, email
I
Campaign

The house, the pool and one swimsuit, through a long afternoon.

The House Above the SeaEVARAE · Desert DustBack to all stories +
II
Locations

The house, the terrace and the arch, generated first as empty places.

III
E-commerce

Studio images in the same light and posture, so the site sells the same feeling.

Back to all stories +

EVARAE · ESTELLE AMARIProduct Photography

Single pieces given their own moment: a bag dressed in silk, a scarf caught in the wind, rings on stone and on white.

Pieces
Emerald ring, pearl ring, bag, silk scarf
Light
Studio white, 12pm stone, warm arch light
Palette
Emerald, coral, gold, pearl, sand
I
The pieces

A bag, a scarf and two rings, each in its own light.

See the ESTELLE AMARI brand +

IV
Behind the story

The direction, the places and the cast, built before a single campaign frame.

Mood board · from the places and poses

Hot light, plaster and ochre.

A house on the hill above the bay. Red walls, orange steps, white rails, the sea always in the frame. The place does the talking.

The domed house
The domed house
Over the rail
Over the rail
Red wall, palm
Red wall, palm
The arch, the birds
The arch, the birds
Orange steps
Orange steps
Arched windows
Arched windows
The colours in these pictures
Plaster
Ochre
Terracotta
Mineral red
Gold flame
The bay
Shadow
The place firstArchitecture and sea lead.
Hard sunReal shadow, never flat.
Still, not posedNo smile to camera.
Warm, then coolOchre against blue water.
i · Mood boardHot light, plaster and ochre
Location direction · Desert Dust

Sun-baked coast

Hillside villas, white railings over the bay, round pools, ochre and terracotta, soft reds and whitewash. Hot light, plaster, linen and golden hour.

Board image
Board image
Board image
Board image
Board image
Board image
Board image
Board image
Board image
Palette drawn from these images
#D6CFC2
#C2AD91
#8598A4
#A17F5E
#53696D
#6E4D34
#342D21
ii · LocationsSun-baked coast
Casting · model 503 · signed off

503 · designing the model

A model designed for the brand and signed off by the client: the same face, hair and build in every frame of the campaign.

span class="lab">Headshots
Front
Front
Three-quarter
Three-quarter
Profile
Profile
Wet hair
Wet hair
Hair up
Hair up
Sun by the sea
Sun by the sea
Full length
Front
Front
Walking
Walking
iv · Model503, signed off
EVARAE · Dune NoirDune Noir

The black and sand story: a Riviera sea wall, a varnished launch off white limestone, a beach club stepped into the cliff and a white villa. Every location was built and locked first, so the cast, swimsuit and light hold from frame to frame.

Location
Sea wall, the boat, the beach club, the villa
Light
High sun, deep sea blue
Palette
Noir, sand, navy, stone
Delivered
Campaign, detail, flat lay, locations
I
Campaign

The sea wall, the launch, the beach club and the villa, held in one light.

Dune NoirEVARAE · Dune NoirBack to all stories +

Back to all stories +

EVARAE · The Theo dress · Icon 03Jungle Meets Sea

Dark teak and thatch, black-green pools, a concrete house over the rainforest and a white beach at the end of the day. One dress, one woman, moving through a world built around the print.

Location
Rainforest resort, the glass house, the beach
Light
Soft morning, then the wind at 6pm
Palette
Teak, palm green, sand, sea
Delivered
Campaign, selects, ad layouts
I
Campaign

One dress, from the rainforest resort to the beach at six in the evening.

II
Product

The Theo dress on white, the reference every frame is checked against.

Back to all stories +

Ready when you are.

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NextHow the studio works

The studio behind every campaign on this page, from the brand brain to your yes.

How the studio works +