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Case study · Swimwear · EVARAESea Glass
A swimsuit story for EVARAE's Icon 01, set on a jungle coast that was designed in the studio. One model, one place and the real piece in every frame, from the first mood board to the finished grid.
ClientEVARAE
ProductIcon 01 · Sea Glass
MadeCampaign · Film · Stories
StoryJungle Meets Sea
The process
From the mood board to the finished story.
Swimwear is one of the hardest things to get right: the fit, the skin and the fabric on the body.
i · The mood board
ii · The product and the model
The product, and the model designed for your story
iii · The locations
Each place designed first, set to the light your brand needs
iv · Finishing
BeforeAfter
Any product corrections to the real piece, then light, grain and retouchv · The finished story
One piece, one model, one place, told in pictures.
Total consistency and product realism: the same model, the same light and the real piece in every frame.
Campaign, portraits, product detail and lifestyle, all from one story. Finished with light, grain and retouch.
vi · Delivered ready to post
The stories
Icon 01 · Sea GlassSea Glass · Icon 01
The jungle coast
Edition of 80
A story series in your brand's own graphic system, built around the product and the model
Your grid, your film, your stories and your adverts, laid out, ready for you.
The grid
The next nine posts, planned as one grid
The advertLos AngelesSea Glass · Icon 01Advert layouts for social media, in the brand's own type
Los AngelesSea Glass · Icon 01The filmThe same campaign as a 30 second film, for stories, reels and ads
Icon 01 · Sea GlassSea Glass · Icon 01The jungle coast
Edition of 80
Sea Glass · Late afternoon · Edition of 80
The belt · Round buckle · Wrapped in the same fabric
The pavilion.
Icon 01 · Three coloursThree colours,
one maillot.
Dune Noir
Desert Dust
Sea Glass
one maillot.
Icon 01 · The maillotSea Glass · Icon 01
The pavilion
Edition of 80
The pavilion
Edition of 80
Ready when you are.
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