One creative direction, carried through every place the customer meets it. The same print, light and attitude run from the first technical flat to the campaign, the lookbook and line sheet, the e-commerce shoot, product, social and email.
Cape Town, a sea wall and a blue speckled print. Cast, location, styling and retouch directed as one story.
Technical flats and colour-ups, so the print and the silhouette are set before a sample is cut.
Designed for press and wholesale buyers: the story, the looks and the commercial detail in one book.
Studio images shot to the same palette and posture as the campaign, so the site sells the same feeling. One edit per category: swim, embroidery, placement print, colour blocking, knit and detail.
Clean packshots for the site and marketplaces.
The launch and the blue edit, redesigned around the campaign: one hero, one line of story, the looks to shop. The animated header moves in the inbox.
A tale of excess and escapism, made for summer sojourns in exotic climes.
A tale of excess and escapism, Spring Summer 24 is made for summer sojourns in exotic climes. Modern bohemian glamour meets clean silhouettes in playful prints, and reverie is sought at every turn.
Explore the collection +Cornflower, cobalt and sea glass. The blue edit has landed.
Cornflower prints, embroidered cotton and sea-washed blues, from the swim you live in to the dress you travel for.
Shop the blue edit +
Campaign frames re-cut as story sequences, with product names over the image and mood frames between the looks.
Planned in sets of three across, in the new portrait format, so campaign, studio, detail and place sit together as one mood when someone lands on the profile. The wordmark post anchors the centre of the launch.