georgia lauren thompson
creative & DESIGN director
Georgia Lauren Thompson has an impressive and well-rounded background in the creative industry. With over 20 years of experience, her expertise spans across multiple aspects of fashion design, creative and art direction, and she has a proven track record of leading cross-functional teams to execute large-scale projects successfully. Her ability to balance creative excellence with commercial objectives makes her a valuable asset in the luxury and retail sector. Her extensive knowledge covers a wide range of product categories, including womenswear, knitwear, swimwear, denim, handbags, accessories, footwear, and jewellery. This combination of creative talent and strategic vision positions her as a formidable leader and visionary.
ART direction
Georgia has a broad and deep expertise in the field of art direction. Her skills cover the entire lifecycle of brand development and management, starting from the very inception of a brand idea to overseeing large-scale rebranding efforts and monthly story-telling campaigns for various sectors, including retail and luxury.
Her experience encompasses the creative process from concept creation to executing comprehensive campaigns across multiple channels, including digital, print, and advertising for lifestyle, e-commerce, still-life, social and print. This makes her a versatile and accomplished professional capable of handling a wide range of branding challenges. Georgia is also comfortable with putting together briefs for A.I and is already working with the newest advances in technology coming to the market to reduce budgets and regular content trips.
Story-telling and strategy/Model casting/Location sourcing Styling/look management/timeframes on set/call sheets/production sourcing & management/budget Control/Permits & travel restrictions/ Execution of brief on-site/Lighting direction sign-off/Shot selection with photographer/shoot time management/Final image selection/Grading and retouching sign-off/Lookbook/Direct Mail layout direction
Final sign-off of assets for still and video with graphic design across all channels.
DESIGN DIRECTION
A technically trained womenswear designer from Central Saint Martins, Georgia is renowned for her extreme attention to detail and mastery of technical fit. Her career in fashion began with a focus on bags and accessories, quickly progressing to leading design teams and managing up to 20 designers across all non-apparel categories for prestigious brands such as Reiss, French Connection, and Topshop. As well as taking on consulting work for luxury brands in 2017 EVARAE was launched.
Georgia has a distinctive ability to elevate design and product quality while maintaining strong margins. Her key skills include trend direction, design strategy, and range planning, with a proven track record of launching new categories for established brands. She has been headhunted on two occasions to spearhead rebranding projects, recruit talent, and establish in-house design departments that were previously outsourced to suppliers.
Georgia’s expertise lies in blending creative vision with commercial acumen, making her a valuable asset in driving innovation and growth within the fashion industry, considering herself a chameleon who can switch between retail and luxury brands.
Womenswear/knitwear/resortwear/swimwear/active/bags/ accessories/jewellery/footwear.
brand strategy
Georgia's experience in 2016 was marked by the successful launch of her own brand, EVARAE, and her role as a consultant for other clients aiming to bring their products to market. Leveraging her expertise in branding, strategy, and creative direction, she worked closely with founders to develop their vision and execute their product launches. This comprehensive involvement included defining the brand's concept, aesthetic, and positioning, setting pricing strategies, crafting e-commerce approaches, and developing effective social media and advertising strategies.
Georgia's work ensured a cohesive brand identity across digital channels, with a strong focus on storytelling and creative direction. Georgia is comfortable with technology, not limited to, Adobe Suite, paid advertising platforms, analytics, tracking ROI post the IOS.15 update, and managing out-sourced and quality by results agencies.
Brand Identity/storytelling/brand DNA/logo design/logo tone of voice/packaging direction/colour schemes/cohesive brand strategy across all digital or print channels/establishing unique selling points/contact book of designers and suppliers that are budget effective/
production sourcing
Georgia Lauren Thompson has 20 years of experience working across various facets of the fashion industry, including womenswear, resort wear, swimwear, accessories, and footwear. Her expertise extends to overseeing the traceability of the supply chain, ensuring that materials and trims meet high standards. She has cultivated a wealth of loyal and established suppliers, in the UK, Europe, India and China, enabling her to work on luxury projects with lower minimum order quantities across the globe. This extensive network, built through decades of trusted relationships and introductions, is an invaluable resource in her field.
Georgia's deep commitment to sustainability and traceability in the supply chain is evident through her extensive experience working directly with artisan suppliers and audited suppliers. Her knowledge spans sustainable fabrics and processes across various fabrications and product categories. This hands-on expertise ensures that she not only understands the intricacies of sustainable practices but also actively contributes to the ethical sourcing and production of materials, helping to foster a more transparent and eco-conscious industry.
supplier sourcing/fabric sourcing/price architecture/costing/technical advice/quality control/sustainable pracatises/critical path management/supplier contracts/supplier negociations/ /establishing unique selling points/contact book of designers and suppliers that are budget effective/
